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Kid Rock ends Bud Light boycott after lashing out about transgender influencer Dylan Mulvaney

Kid Rock says heโ€™s ending his boycott of Bud Light, telling conservative talking head Tucker Carlson on Monday, โ€œI think they got the message.โ€

Rock lashed out in April when the beer brand partnered with transgender influencer Dylan Mulvaney. The aging rocker was so incensed by Mulvaney promoting the popular beer that he posted a video of himself shooting cases of Bud Light with a machine gun and proclaiming, โ€œfโ€” Bud Light.โ€

Bud Light โ€œdeserved a black eye and they got one,โ€ Rock told Carlson, but added that he does not want โ€œto hold their head underwater and drown them because they made a mistake.โ€

โ€œHopefully, other companies get it, too. But you know, at the end of the day, I donโ€™t think the punishment that theyโ€™ve been getting at this point fits the crime,โ€ the singer rambled. โ€œI would like to see people get us back on board and become bigger because thatโ€™s the America that I want to live in.โ€

Rock, a die-hard Donald Trump supporter, was seen in August drinking a can of Bud Light at a Colt Ford show in Nashville, Tennessee.

He owns a bar in the area and the site was selling Bud Light over the summer, according to CNN.

Bud Lightโ€™s producer Anheuser-Busch InBev witnessed a sharp sales decline after the Mulvaney ads went out.

Despite promoting new discounts and creating a revamped ad campaign focusing on football and music, weekly Bud Light sales are still down about 30%, according to data from Beer Business Daily.

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