A viral video on Twitter is causing a stir as it captures the moment a Bud Light beer tap handle is removed from a bar, further exacerbating the brand’s recent troubles. Bud Light has faced significant backlash due to its marketing partnership with Dylan Mulvaney, a transgender influencer. The controversy began when Mulvaney shared an Instagram video on April 1, revealing a customized Bud Light can featuring her own image to commemorate her one-year anniversary of living as a woman.
Conservative activists swiftly initiated a boycott of Bud Light in response to the partnership. Prominent musicians such as Kid Rock, Travis Tritt, and John Rich joined the chorus of voices criticizing the brand. Simultaneously, some members of the LGBTQ+ community expressed disappointment in Bud Light for not standing up for their association with Mulvaney.
The boycott, which commenced nearly four months ago, has had a detrimental impact on Bud Light’s domestic sales. Revenue has consistently fallen below the levels recorded at the same time in 2022. Consequently, Bud Light has lost its position as America’s most popular beer, with Mexican competitor Modelo Especial now reigning supreme in the United States.
In a poignant demonstration of Bud Light’s public relations challenges, popular YouTuber and podcaster Daniel M. Keem, also known as Keemstar, shared a Twitter video showcasing the removal of Bud Light’s branded beer tap sign at a local bar in Buffalo, New York. Keem humorously remarks, “So, Bud Light is so boycotted that it’s being removed [and replaced] with Miller. It’s being removed from my local bar. Holy s. That’s crazy.”
The footage captures a bar employee cheerfully unscrewing the Bud Light handle and replacing it with one representing Miller Lite. Keem inquires, “Really, nobody’s ordering Bud anymore?” The staffer responds with a headshake and confirms that Bud Light has lost favor among patrons.
Keem captioned the video with the statement, “My local bar finally gave up and is permanently removing Bud Light completely from the bar.” Since its upload on July 27, the video has amassed over 8.4 million views, triggering mixed reactions from Twitter users.