The brand’s sales have remained stubbornly low, down approximately 30% compared to last year since May or June, indicating a quasi-permanent situation where those consumers may be lost forever. Despite a recent report indicating a 15% return of boycotting drinkers, Bud Light still lags behind, experiencing a decline of 26.9% in dollars and 30.3% in volume, according to a study by Bump Williams Consulting. READ MORE
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