Bud Light puts emphasis on sports, concerts to curb sales woes

Anheuser-Busch InBev said that it will “concentrate its marketing on sporting and music events” as it tries to “reverse falling sales of its flagship beer Bud Light in the face of conservative backlash in the U.S.,” according to Stefan Sykes of Bud Light sales “started falling in April after a conservative boycott of the brewer’s partnership with transgender influencer Dylan Mulvaney.

” Bud Light sales are “still lagging,” but A-B InBev is now trying to “turn around the brand’s fortunes by marketing Bud Light through platforms it considers uncontroversial.” A-B InBev CEO Michel Doukeris said that the company moving forward “plans to promote Bud Light at events like football games and concerts.”

He added that the company has “changed its marketing structure, and that he intends to steer” Bud Light “away from contentious debates.” Sykes noted Bud Light is “focusing on outlets such as the NFL, college football, the country music festival Stagecoach and Folds of Honor.” The brand recently “again became the official beer sponsor” for the UFC



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