Anheuser-Busch InBev said that it will โconcentrate its marketing on sporting and music eventsโ as it tries to โreverse falling sales of its flagship beer Bud Light in the face of conservative backlash in the U.S.,โ according to Stefan Sykes of CNBC.com. Bud Light sales โstarted falling in April after a conservative boycott of the brewerโs partnership with transgender influencer Dylan Mulvaney.
โ Bud Light sales are โstill lagging,โ but A-B InBev is now trying to โturn around the brandโs fortunes by marketing Bud Light through platforms it considers uncontroversial.โ A-B InBev CEO Michel Doukeris said that the company moving forward โplans to promote Bud Light at events like football games and concerts.โ
He added that the company has โchanged its marketing structure, and that he intends to steer” Bud Light “away from contentious debates.โ Sykes noted Bud Light is โfocusing on outlets such as the NFL, college football, the country music festival Stagecoach and Folds of Honor.โ The brand recently โagain became the official beer sponsorโ for the UFC
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