Michel Doukeris Anheuser-Busch InBev CEO on Dylan Mulvaney: This was one of the Greatest influencer

Anheuser-Busch InBev CEO Michel Doukeris addressed the recent backlash over Bud Light’s partnership with transgender TikTok star Dylan Mulvaney during a company earnings call Thursday.

According to CNN, Doukeris said there is “misinformation” surrounding Mulvaney’s April 1 Instagram post, which showed a custom Bud Light can with her face on it. He explained that the post wasn’t an ad campaign, and the custom can is not for sale to the general public.

“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris said, per Fox Business. Anheuser-Busch InBev is an international brewer that was the result of a 2008 merger between Anheuser-Busch and InBev.
Doukeris said it’s too early to determine the economic impact of Mulvaney’s post or the calls to boycott the brand, and that Bud Light’s volume decline in the U.S. during April only represents 1% of the brand’s global volume. He added that Bud Light is just one of many beer brands owned by Anheuser-Busch, so it likely won’t impact the company’s “full-year outlook,” per CNN.



Leave a Reply

Your email address will not be published. Required fields are marked *