Ultra Right Beer, a company established in protest of Bud Light’s marketing campaign featuring transgender influencer Dylan Mulvaney, has introduced limited-edition cans featuring Donald Trump’s mugshot. The brand, spearheaded by former Trump campaign manager Seth Weathers, known as ‘Conservative Dad’ online, is responsible for these newly adorned beverages.
The cans showcase Trump’s mugshot in monochrome against a black background, with the words ‘100% American beer’ prominently displayed. They are labeled as ‘Conservative Dad’s Revenge’ and are priced at $25 for a six-pack plus shipping, which is $4.99 more than a six-pack of the regular ‘Conservative Dad’s Ultra Right Beer.’ The website pledges to donate 10% of the sales to the GOP defense fund in Georgia.
While the brand claims it is not officially endorsed by Trump, its website echoes the narrative that the former president is facing unjust scrutiny from politically-motivated entities aiming to undermine his 2024 White House bid. The cans are sold online alongside the caption: ‘Each sale defends Conservatives against the unconstitutional prosecution by the Communist Fulton County District Attorney!’
CEO Seth Weathers stated, “It’s time for conservatives to stand up and refuse to back down. We’re doing our part to fight the communists running the Fulton District Attorneys office by raising money for our Georgia friends who have been unjustly indicted.”
Weathers, who managed Donald Trump’s 2016 campaign in Georgia, launched the Ultra Right beer company to provide a light brew free from progressive messaging. Shortly after its launch, the company claimed to have garnered over 12,000 customers and sold 20,000 six-packs.
The decision to create this beer brand came in response to Bud Light’s partnership with transgender influencer Dylan Mulvaney. This collaboration led to accusations that brewer Anheuser-Busch was involving itself in one of the most contentious culture war issues currently facing the country.