Kid Rockโs bar has recently been selling Bud Light, according to a report โ despite the singerโs viral video that showed him shooting up cans of the beer in response to its ill-fated partnership with transgender influencer Dylan Mulvaney.
Last month, a Twitter user shared a photo of the menu at Kid Rockโs Honky Tonk in Nashville, which shows Bud Light and Bud Light Lime on offer under the watering holeโs selection of domestic beers.
There was also an image of a Bud Light bottle sitting on top of the bar.
โNice that you shot up the bud lightโฆ but its still in your bar,โ the user wrote in the tweet after tagging Kid Rock, who didnโt respond.
Neither Kid Rock nor the bar could immediately be reached for comment.The post was referring to a viral video the โAmerican Bad Assโ singer posted in April, which showed Rock shooting up cases of Bud Light while calling for a boycott of the American-brewed beer.
โLet me say something to all of you and be as clear and concise as possible,โ he said while picking up a semi-automatic rifle and firing at several cases of the embattled beer arranged on a table.
โFโk Bud Light, and fโk Anheuser-Busch,โ the rocker snapped while flipping the bird at the camera before ending his 35-second clip by telling viewers to โhave a terrific day.โDespite Rockโs cry for a boycott, patrons of his Nashville-based bar are discovering that the 52-year-old may be talking the talk, but not walking the walk.
Yet another user took to Twitter to share a photo of Rockโs Honky Tonk and wrote: โWeโre visiting Nashville and โYESโ you can buy Bud Light at @KidRock bar. Unreal!โ
The Honky Tonkโs online menu also shows that itโs offering Bud Light โ both in its original and lime-flavored variations.
Since Rockโs video, the once-most-popular beer has tumbled from its No. 1 spot โ and is now selling for less than water in some American warehouses.
Andy Wagner, the manager and 18-year veteran of Glenn Millerโs Beer & Soda Warehouse in Lemoyne, Pa., told The New York Times last week that a 30-pack of Miller Lite was selling for $24.99, while a 30-pack of Bud Light was priced at $8.99 after a rebate. โAt this point, itโs cheaper than some of the cases of water weโre selling in the back,โ Wagner said. โItโs just not moving like it used to.โ
โItโs not that they stopped drinking beer,โ he added. โThey just stopped buying Bud Light.โ He said Bud Lightโs parent company Anheuser-Busch broke the โbar rules,โ meaning โno politics, no religion.โ
Ahead of Fourth of July weekend, Bud Light sales remained stuck in a downward spiral, plunging 27.9% the week ended June 24.
The figure, however, was slightly better than its record-worst 28.5% the previous week, according to data from NielsenIQ and Bump Williams Consulting.
The number of units sold plummeted 31.3% from the same time last year ahead of the critical Independence Day holiday โ worse than the 31.1% decline the previous week.โThe Fourth of July is the biggest beer holiday in terms of retail sales and an opportunity to move a lot of volume,โ Dave Williams, vice president of the consultancy said. โAnd there has been no notable signs where the course has changed for Bud Light.โ
As Bud Light continues struggling to regain its positive reputation as the nationโs best-selling beer that aligns with its tagline โ โEasy to drink. Easy to enjoy.โ โ former president of Anheuser-Busch Sales and Distribution Company Anson Frericks urged CEO of the beerโs corporate parent, Brendan Whitworth, to step down from his position.In a column for The Daily Mail, Frericks claimed that Whitworth needs to leave before doing more damage to the brand that has already lost billions of dollars in market value.
Since Mulvaneyโs ad with Bud Light went live on April 1, Anheuser-Busch has lost $27 billion in market cap.
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