Kid Rock’s bar has recently been selling Bud Light, according to a report — despite the singer’s viral video that showed him shooting up cans of the beer in response to its ill-fated partnership with transgender influencer Dylan Mulvaney.
Last month, a Twitter user shared a photo of the menu at Kid Rock’s Honky Tonk in Nashville, which shows Bud Light and Bud Light Lime on offer under the watering hole’s selection of domestic beers.
There was also an image of a Bud Light bottle sitting on top of the bar.
“Nice that you shot up the bud light… but its still in your bar,” the user wrote in the tweet after tagging Kid Rock, who didn’t respond.
Neither Kid Rock nor the bar could immediately be reached for comment.The post was referring to a viral video the “American Bad Ass” singer posted in April, which showed Rock shooting up cases of Bud Light while calling for a boycott of the American-brewed beer.
“Let me say something to all of you and be as clear and concise as possible,” he said while picking up a semi-automatic rifle and firing at several cases of the embattled beer arranged on a table.
“F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird at the camera before ending his 35-second clip by telling viewers to “have a terrific day.”Despite Rock’s cry for a boycott, patrons of his Nashville-based bar are discovering that the 52-year-old may be talking the talk, but not walking the walk.
Yet another user took to Twitter to share a photo of Rock’s Honky Tonk and wrote: “We’re visiting Nashville and ‘YES’ you can buy Bud Light at @KidRock bar. Unreal!”
The Honky Tonk’s online menu also shows that it’s offering Bud Light — both in its original and lime-flavored variations.
Since Rock’s video, the once-most-popular beer has tumbled from its No. 1 spot — and is now selling for less than water in some American warehouses.
Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda Warehouse in Lemoyne, Pa., told The New York Times last week that a 30-pack of Miller Lite was selling for $24.99, while a 30-pack of Bud Light was priced at $8.99 after a rebate. “At this point, it’s cheaper than some of the cases of water we’re selling in the back,” Wagner said. “It’s just not moving like it used to.”
“It’s not that they stopped drinking beer,” he added. “They just stopped buying Bud Light.” He said Bud Light’s parent company Anheuser-Busch broke the “bar rules,” meaning “no politics, no religion.”
Ahead of Fourth of July weekend, Bud Light sales remained stuck in a downward spiral, plunging 27.9% the week ended June 24.
The figure, however, was slightly better than its record-worst 28.5% the previous week, according to data from NielsenIQ and Bump Williams Consulting.
The number of units sold plummeted 31.3% from the same time last year ahead of the critical Independence Day holiday — worse than the 31.1% decline the previous week.“The Fourth of July is the biggest beer holiday in terms of retail sales and an opportunity to move a lot of volume,” Dave Williams, vice president of the consultancy said. “And there has been no notable signs where the course has changed for Bud Light.”
As Bud Light continues struggling to regain its positive reputation as the nation’s best-selling beer that aligns with its tagline — “Easy to drink. Easy to enjoy.” — former president of Anheuser-Busch Sales and Distribution Company Anson Frericks urged CEO of the beer’s corporate parent, Brendan Whitworth, to step down from his position.In a column for The Daily Mail, Frericks claimed that Whitworth needs to leave before doing more damage to the brand that has already lost billions of dollars in market value.
Since Mulvaney’s ad with Bud Light went live on April 1, Anheuser-Busch has lost $27 billion in market cap.