Get woke, go broke.
That’s the danger facing beer giant Anheuser-Busch after the company’s Bud Light brand — the top-selling US beer — chose trans TikTok influencer Dylan Mulvaney for a promotional stunt, sending her cans with her image to celebrate the first anniversary of her transition.
A staggering drop of around $5 billion in value as Anheuser-Busch’s stock price took a dive on news of (ex-)Bud drinkers’ fury.
Proof positive that if consumers tired of everything being woke-ified raise their voices, the market listens.Celebs joined in. Country superstar Travis Tritt struck all Anheuser-Busch products from his tour hospitality rider.
Kid Rock blasted cases of the brew in a widely circulated target-practice video.
The little guy made his choice known too.
A Missouri bar owner reported a 50% crash in draught sales and a 30% drop in sales of bottled Anheuser-Busch brews.
A Massachusetts barkeep reported an 80% collapse.
A Hell’s Kitchen pub, i.e., a bar in the heart of the Big Apple’s LGBTQ community, saw 58% and 70% drops for draught and bottled, respectively.And the movement’s just getting started, as search interest in the phrase “Boycott Bud Light” is up massively.
This response isn’t anti-trans, by the way. It’s anti-indoctrination: Don’t make my beer into your political statement.The Anheuser-value bloodbath shows that despite the best efforts of gender loons, up to and including the Biden White House — which has embraced the most radical positions on these issues and been buddy-buddy with Mulvaney herself — most people don’t want to be shoehorned into a culture war.
Just as they prefer their movies to avoid clumsy preachments on “equity.”
Or their kids’ elementary schools to teach reading and math instead of lefty propaganda.
Now, the predictable, mirror-mirror reaction from the left is already underway.
That is, that it’s conservatives turning Bud Light into a culture war battlefield, not them.
No: Bud Light chose to embrace a massively divisive figure in what the brand’s own marketing veep described as an effort to penetrate the Gen Z demo.
Are 20-somethings these days so robotically politicized as to switch to a trans-inclusive beer? More likely, the marketing “geniuses” behind this debacle are just clueless products of the left’s long march through our universities.More important, the brew’s existing consumers recognize rank agitprop when they see it, and answer with equal contempt.