To this end, Robert De Niro was appointed as a new face for the Bud Light brand instead of Dylan Mulvaney, who also took on the dramatic and confident persona in its sales. The appointment came at a time when the company was suffering from a massive boycott, and De Niro was expected to use his star power to return Bud Light to the top USA beer brand.
“With De Niro leading the charge, we are looking to herald in a new age of prosperity and get back to our longtime Bud Light enthusiasts,” said a Bud Light representative.
The change is seen as a fresh start and a commitment to reviving the brand’s legacy.
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