The superstar singer declined a last-minute opportunity to dazzle crowds in Las Vegas earlier this month as her boyfriend, Travis Kelce’s Kansas City Chiefs, triumphed over the San Francisco 49ers. Taylor simply wanted to savor the game after hastily jetting from Japan, where she was on her Eras Tour, to Sin City.
However, NFL executives are already laying the groundwork for the 2025 Super Bowl in New Orleans – and the financial prospects have them excited. According to two NFL business insiders interviewed by The U.S. Sun, having the “Cruel Summer” star perform at the Caesars Superdome could make it the most-watched Super Bowl of all time.
One of the insiders, an external business consultant for the NFL, revealed that key figures within the organization are eager to secure Taylor for the halftime show and have begun the process to do so. He emphasized that Taylor’s appearance at Allegiant Stadium resulted in record viewership, with 123 million tuning in.
NFL Commissioner Roger Goodell recognizes Taylor’s ability to attract non-football fans and a younger audience, with the potential increase in advertising revenue particularly enticing. According to the source, ad spots could cost up to $8.5 million each, a significant increase from previous years.
“This year, her presence is estimated to have generated between $700-750 million,” the source continued. “If she headlines next year’s halftime show, it’s projected to generate over $1.3-1.5 billion.”
Another insider speculates that if Taylor performs and the Chiefs secure their third consecutive victory, “it will be the biggest sports event ever broadcasted in America,” with viewership potentially reaching a record-breaking 140 million.
While some hardcore NFL fans may cringe when the camera pans to the Anti-Hero phenomenon, her impact on the league’s popularity cannot be overstated. “Taylor’s relationship with Travis is probably the best gift ever made to the NFL,” remarked an NFL business consultant. “It’s a huge win-win for the league and for them.”
Leave a Reply