While Guy Fieri might be mayor of Flavortown, Bud Light Seltzer believes that is has the perfect refreshment for everyone who is thirsting for big, bold flavors. The Land of Loud Flavors has found its ultimate beverage.
When the Bud Light Seltzer Hard Soda was announced, many people were curious how this alcoholic beverage would change the conversation. While each hard seltzer brand has its niche, that cross over into a soda taste yet still having a clean, crisp finish looked to entice drinkers to crack open a can. From that first pop till the last drop, the flavor did not shy away from its boldness.Since the Super Bowl is a huge captive audience, Bud Light Seltzer unveiled its commercial and it has a little help from everyone’s favorite chef, restaurateur and celebrity Guy Fieri. Given that many people listen when Fieri makes his food decrees, it might be time to restock the fridge just in time for the big game.
Even those people unfamiliar with all this Food Network programming or who have never eaten at his restaurants understand the “Fieri Factor.” From his signature look to his iconic phrases, when Guy talks people listen. It has driven people to try off the beaten path restaurants, encouraged people to try new flavors and just have a little fun with food. More importantly, as seen with his constant support of the restaurant industry, he can get people to act.
At the heart of this commercial is the humor. Living in a world filled with Fieri look-alikes might not be everyone’s version of Flavortown. But, everyone can agree that a great beverage needs to be worth the sip. If people wanted water, there is a faucet for that.
More importantly, looking at the catch phrase, Land of Loud Flavors, the concept seems to capture the sentiment of what many people are feeling. Gone are the days of blending into the crowd or simply mixing into the status quo. People want to make a statement and the Bud Light Seltzer Hard Soda looks to do that one can at a time.
For now, sit back, watch and re-watch this Super Bowl commercial. There might be a few Easter eggs hidden in that clip, if you aren’t distracted by the loud flavor of the Bud Light Seltzer Hard Soda.
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