Sales figures for America’s once-favorite beer reveal how EVERY region in U.S. has turned its back since the Dylan Mulvaney tie-up – as Anheuser-Busch stock is downgraded over ‘crisis’New figures reveal that Bud Light sales have plummeted in every US region in the wake of its disastrous partnership with Dylan Mulvaney.
America’s flagship beer brand has been sent into a steep decline after it used the controversial trans influencer, 26, to promote the beverage.
Data from Beer Business Daily showed that sales of the US’s number one brand has fallen in every region of the country.Sales in the Rocky Mountain states dipped the most significantly, down by 29 percent, with the South Atlantic, West North Central and East South Central all dropping 25 percent.
The Tumbleweed, a cowboy bar in Wyoming, ditched Bud Light after the controversy – instead plumping for Guinness.
Sales in the East North Central area – which includes Michigan and Illinois, both of which have seen a backlash against the beer – were down 23.5 percent in the week ending April 22.
It comes as analysts at HSBC have downgraded Anheuser-Busch’s stock because it is in the midst of a ‘crisis’ over the marketing blunder.
Carlos Laboy, a managing director at HSBC’s global beverage sector, downgraded the stock of Anheuser-Busch InBev to a hold status. It means that investors should not buy or sell shares of the company.
He said that the backlash is a sign there are ‘deeper problems than ABI admits’, questioning if it was ‘hiring the best people to grow the brands and gauge risk.’
In a note seen by CNBC, Laboy said: ‘If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?’
Several conservative stars were quick to move against the brand, with Kid Rock shooting up a case of the beer after discovering the partnership – shouting ‘F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.’
The MAGA star is from Michigan but has a bar in Nashville, Tennessee, which banned the product – contributing to a 25 percent sales dip in the region.
Customers at Kid Rock’s Big Honky Tonk and Rock n’ Roll Steakhouse in Nashville praised the country icon for reportedly removing Bud Light from the bar.
Some visitors said they were ‘impressed’ that the star ‘put his money where his mouth is’, though there was no response when DailyMail.com asked for confirmation from the bar.
Country singer Travis Tritt, who is from Georgia, in the South Atlantic region, announced that he would be banning all Anheuser-Busch products from his tour bus over the partnership.
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